25 years ago, the foundation for our current success in true communication was laid with the founding of the promotion agency hempfprigge*. Now let's take the next step. The core competency of LIVE by hempfprigge is the appreciation of people. Personal conversations with our promoters build trust and competence for brands at the POS and POI.
“Around 70% of purchasing decisions are made at the POS. We successfully use personal promotions, value-oriented sales promotion measures, special placements and product sampling to ensure that shoppers make their decision in favor of our customers.”
DUNYA WORM
MANAGING PARTNER
SALES PROMOTION
Unique selling point human.
Personal promotion is the most effective form of sales promotion because it has a unique selling point - the human factor. Only people are able to proactively build conversations, lead them with needs-oriented arguments and thus build lasting trust in brands and products. Imparting knowledge to our promoters is essential to this, so that brands can be experienced in a humanly convincing way at the POS and conversations are completed with the purchase of our customers' products.
SAMPLING
"Try!"
At places relevant to the target group, at the POS or POI - when it comes to sampling, the product itself is always convincing. Whether through the personal handover of the sample from our promoters or through touchpoint sampling as an extra when purchasing - consumers like to test before they buy. We have the promoter network to implement sampling in the D-A-CH region and an equally extensive touchpoint network that we can link together for joint campaigns in the on-pack and purchase addition areas.
ROADSHOW
Mobile product and brand experience.
With our mobile roadshows we create brand and product experiences at the POS and POI. From image building to increasing brand awareness to generating trial contacts for new product launches - roadshows are always attention-grabbing measures that leave a lasting impression on the end consumer. Personal contact and conversations with trained promoters convey product knowledge in an experience-oriented manner and build trust in the brand, which customers remember at the POS.
EVENT
Experience true emotions classically and virtually.
Our events tell stories that entertain, inform and convey messages that guests and organizers will remember fondly. Classic and virtual. Our team of experienced event and online experts advises, develops and realizes for our customers both classic corporate events and trade fairs as well as digital events for training dealers or online tastings that delight end customers in the live stream.
GUERILLA
Do unexpected things.
Whether installations, street art, guerrilla advertisements or pop-up shops – we break down expectations and intelligently bring people into contact with brands in unusual situations. Guerrilla marketing is not only memorable and image-building, it also invites interaction, especially when combined with social media channels. There is a good chance that you will find your campaign reflected on social media and blogs.
PRODUCTION
Exactly like that and no different.
From the branded promotional clothing of our promoters to the production of tasting and expert advisor stands at the POS to the guerrilla bike for mobile tasting campaigns at high-traffic points as well as at events and trade fairs - our production ensures that every brand contact takes place at the highest level and is personal experience.
More true communication
True communication is a fundamental attitude that makes communication successful. Here you can find the services for our content and live areas.
More true communication
True communication is a fundamental attitude that makes communication successful. Here you can find the services for our content and digital areas.
